Saudi sales calendar 2026-2027: White Friday to National Day

Two kinds of sale: store events and Ministry seasons

Saudi shoppers see two different things called "a sale", and it helps to keep them apart. The first is a store event: White Friday on Amazon.sa, Yellow Friday on noon, 11.11, Prime Day. The store picks the name and the dates, and it can stretch or shorten the event as it likes. The second is a discount season set by the Ministry of Commerce (MoC). During a season, shops and online stores can take out discount licences without spending days from their own annual discount balance, which the Ministry says on each season announcement (for example its National Day 95 notice, read 10 Nov 2026).

The seasons we found on the Ministry's own news pages are Ramadan and Eid, National Day, Founding Day (in 2023 and 2024) and a three-month "Takhfeedat 2026" season that ran from 1 August to 31 October 2026. We found no Ministry season named after White Friday or 11.11. That does not make those events unregulated: any discount a store advertises still needs a licence, and the licence carries a barcode you can scan. Our guide to discount permits explains how to read one.

November and December 2026: 11.11, White Friday, 12.12

11.11 is already running. Amazon.sa's "11.11 Sale 2026" page was live on 9 November 2026 and did not state an end date. In the UAE, Amazon and noon published 5 to 12 and 5 to 13 November, but those are another market's dates and we do not apply them to Saudi Arabia.

White Friday is the next one. Amazon.sa has a page up titled «تخفيضات الجمعة البيضاء 2026», with no dates on it as of 9 November. Last year the sale ran 21 to 30 November 2025, and Prime members got in 24 hours early, from 12:01 am on 20 November, according to an Ajel report published that day. noon's Yellow Friday ran 20 to 30 November 2025 in a regional report, and Al Rajhi Bank's noon card offer for Yellow Friday 2024 was valid until 30 November 2024. So the expected window for 2026 is roughly 20 to 30 November, around Black Friday on Friday 27 November. Treat it as expected until the stores publish dates.

12.12 is the weakest date on the calendar. No store we checked had announced a Saudi 12.12 sale by 10 November 2026. The closest data point is a bank offer: SAB listed an extra 25% at noon for its credit cards from 9 to 13 December 2025, with a SAR 100 minimum and a SAR 125 cap (from a search preview of SAB's page; we could not open the page itself). If 12.12 happens in Saudi Arabia this year, expect it to look like that: a short marketplace event with bank-card codes, not a national season.

Ramadan, Founding Day and Eid al-Fitr 2027

Ramadan is the longest sale period in the Saudi year, and the Ministry starts it early. In 2025 its "Ramadan and Eid" season ran from 10 Sha'ban 1446 (9 February 2025) to 5 Shawwal 1446 (3 April 2025). In 2026 it began on 13 Sha'ban 1447 and ran until after Eid al-Fitr, with 1,987 licences covering more than 5 million products: food, electronics, perfume, cosmetics and clothing (MoC, read 10 Nov 2026).

For 2027, Ramadan 1448 is expected to begin on or about Monday 8 February 2027 and Eid al-Fitr on Tuesday 9 March (or Wednesday 10 March). These are astronomical estimates reported by Khaleej Times; the official dates follow the moon sighting. If the Ministry repeats its 10 to 13 Sha'ban start, the 2027 season would open around 18 to 22 January 2027. That is our estimate, not an announcement.

Founding Day is fixed: 22 February every year by Royal Order, which makes it Monday 22 February 2027 (SPA). The Ministry ran a separate Founding Day season of 15 to 29 February in 2024 and 15 to 28 February in 2023. We found no separate Founding Day season in 2025 or 2026; in both years 22 February fell inside the Ramadan season that had already started. In 2027 it will again sit inside the expected Ramadan season, so a separate Founding Day season is not confirmed.

Summer 2027: Eid al-Adha and Prime Day

Eid al-Adha 1448 is expected on or about Sunday 16 May 2027 (or Monday 17 May), again subject to the moon sighting. We found no Ministry discount season for Eid al-Adha in the pages we read, so any sales then are store events.

Prime Day is Amazon's members-only event. In 2026 Amazon.sa announced it for 24 to 30 June, according to Sabq, while Amazon's global Prime Day ran 23 to 26 June. In 2025 it ran seven days, 25 to 31 July. Amazon had not announced 2027 dates by 10 November 2026, so the honest window is late June to late July 2027. Prime Day prices need a Prime membership; check the membership fee on Amazon.sa before you count the saving.

National Day 97 and the Ministry's autumn season

National Day is 23 September every year, so National Day 97 falls on Thursday 23 September 2027. The Ministry's National Day season ran 16 to 30 September in both 2024 and 2025. In 2025 it issued 4,218 licences covering more than 3.5 million products. In 2026 the Ministry reported more than 3,500 licences and more than 12 million discounted products on 14 September, then 14,529 inspection visits and 819 on-the-spot violations on 22 September. One licence covers every branch and outlet of the business.

In 2026 National Day also sat inside "Takhfeedat 2026", the Ministry's three-month season from 1 August to 31 October 2026. Inspectors made more than 20,000 rounds in August and more than 40,000 in September and October. Whether a similar long season returns in 2027 had not been announced on 10 November 2026.

How to use the calendar without overpaying

Check the licence before you trust the percentage. Ministry rules require the price before and after the discount on the tag, a "from-to" range in the ad and a stated return policy during the offer. Scanning the licence barcode shows the discount type, percentage and duration, which is the fastest way to catch a sale that has run past its dates.

Note the price two or three weeks before a big event. A licensed discount is measured against the old price, so a record of what you saw earlier tells you whether "40% off" is real money.

Expect card offers to be shorter than the event. Bank-card codes at marketplaces often run four or five days inside a ten-day sale and carry a SAR cap, as the SAB example shows. Our bank-offer pages list the dates and caps we have read.

Remember that a sale does not change your rights. You still have 7 days to cancel an unused online purchase under the E-Commerce Law, with its listed exceptions, and the store still has to show its return policy.

Questions shoppers ask